Digital Services for Social Engagement

Creating relationships of mutual value between brands and mobile communities.

Cell C South Africa

CASE DESCRIPTION

CellC Airtime partnered up with Fotoku to encourage mobile users to earn JETS for adorning their social media moments with CellC Geo-frames and Geo-stickers. Users can now turn their normal social media activity into Airtime, as they redeem their points for cellphone top-ups in convenience stores across South Africa.

Coca-Cola Vietnam

CASE DESCRIPTION

Coca Cola launched their #Cokekiss campaign in order to help young adults avoid the afternoon slump and engage the youth of Vietnam. Teens were encouraged to take part in an ‘upliftment moments’ challenge, where they used the JET8 Fotoku app to share their moments with Coke.

15 million mobile teens engaged with the campaign which received 25,440 submissions, beating Coke KIP by 27% and bringing sales up by 3 points. With over 1 million mobile video views, campaign engagement increased 266.5% compared to before the campaign, and KOL engagement of over 150K was reported. 5,600 cans were delivered through the in-app system contributing to an impressive ROI increase of 229%.

Revive Vietnam

Silver at MMA Smarties

CASE DESCRIPTION

In the case of performance drink Revive, a campaign aimed at engaging young users to be more physically active utilised branded assets on JET8’s Fotoku app. The campaign reached an impressive 63% of digital youngsters, totalling over 484,000 engagements within the Fotoku community app, facebook, instagram, Tumblr and twitter. Redemption rate surpassed 19%.

To date a reach of 1.3 million targeted mobile users has been achieved with 1.9 million views. With 217% earned media and a ROI of 223%, Revive registered this as their most successful social media engagement campaign ever.

Pond's Vietnam

Silver at MMA Smarties

CASE DESCRIPTION

Pond's Vietnam their Real Beauty needs #nofilter campaign using JET8's Fotoku app to engage their audience. They reached over 65% of their intended target audience, and within 20 days they achieved 9,090 unique posts on Fotoku and reached over 17.4 million social accounts. With a sales increase of 30% Pond's Vietnam is a true Success Case for decentralized social engagement.

YoMost Vietnam

Bronze at MMA Smarties

CASE DESCRIPTION

Highly successful YoMost Campaign ‘Thich la nhich’ encouraged influencers to share their own inspirational moments in order to encourage uptake of YoMost among the Vietnamese youth. The campaign resulted in a 5.2% YoMost share increase. With over 50,000 mentions of the hashtag (#tlph) in social media, ranked in the top 6 Most Discussed campaigns in Vietnam, with 10 million engagements tracked, an 80% reach and 87,500 in earned media. The JET8 convenience store redemption system resulted in 9,300 purchases, meaning that 53% who used the pledge frame bought the products.

Pond's Philippines

Bronze at MSAP ICE

CASE DESCRIPTION

Pond’s reported a drastic sales increase in response to their Age Miracle campaign utilising the JET8 platform. Women were encouraged to earn JETS in order to purchase Pond’s products in-app or in-store, and the campaign succeeded in reaching 19.24 social media accounts across the Philippines, whilst sales from the campaign equaled 25% of the campaign budget.

Cream Silk Philippines

CASE DESCRIPTION

Cream Silk partnered up with the Miss Universe Content Philippines and JET8 to deliver an impressive 16 million account reach with their social media campaign. 39% of those who engaged bought Cream Silk products either in-store or online through the app, and products sold out in 14 days. Cream Silk reported a 6% share growth as a result of the campaign.

Avon and JET8 have worked together to launch its new lipstick and fragrance lines. With amazing creativity and in less than 2 weeks, Avon has succeded in reaching millions of users and getting them to try their new products.

102K Sponsored
Posts

112M Users
Reached

742K Post
Likes

JET8 helped Cream Silk on its last campaign, #wearthecrown, to make a total success in terms of engagement. Based mostly on Twitter, and having a personalised hashtag, thousands of users have published and shared the brand across millions of accounts in the digital ecosystem.

13K Sponsored
Posts

17M Users
Reached

213K Post
Likes

The good name of Goldilocks as a brand has been reinforced with its last campaign on JET8. In addition to the success of engagement, Goldilocks products have been the best seller in the store for weeks, resulting in an unquestionable ROI.

22K Sponsored
Posts

28M Users
Reached

366K Post
Likes